Portfolio Details TRIMSPA Billboard

Project Details

This billboard was TRIMSPA's first attempt at advertising without using Anna Nicole Smith since the diet pill became a household name after teaming up with the former Playboy model. Due to the difficulty of obtaining this shot (irregularity of the waves on the beach, wind, currents and other natural conditions), the final billboard image of the five models is comprised of five separate takes of this scene super-imposed over one another in order to attain coordinating expressions, strides and other aspects of the shot. This billboard was displayed in New York City's Times Square.

Tools/Skills Used

  • Adobe Photoshop
  • Image retouching/styling
  • Color theory
  • Outdoor visual design
  • Typography
  • Pre-press production

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