Portfolio Details WVU P.I. Reed School of Journalism IMC Plan (2012)

Project Details

Brand overview with proposed refresh and repositioning for West Virginia University's P.I. Reed School of Journalism. Presented to the Visiting Committee, the school's advisory body, in New York City in February 2013. The plan and proposed strategy was met with high praise from the school's top administrators.

Tools/Skills Used

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Microsoft Word
  • Microsoft Excel
  • Content writing/editing
  • Marketing research & analysis
  • Visual information design
  • Typography
  • Color theory
  • Page layout design
  • User interface design

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