Portfolio Details Rowan University Master Brand Audit (2011)

Project Details

Comprehensive brand audit featuring a broad overview of the Rowan University master brand, a comparative analysis with respect to key competitor institutions and key recommendations aimed at building the brand's equity during a time of change.

Tools/Skills Used

  • Microsoft Word
  • Adobe Photoshop
  • Microsoft Excel
  • Content writing/editing
  • Marketing research & analysis
  • Visual information design
  • Typography
  • Color theory
  • Page layout design

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