Portfolio Details Rowan University Master Brand Audit (2011)
Project Details
Comprehensive brand audit featuring a broad overview of the Rowan University master brand, a comparative analysis with respect to key competitor institutions and key recommendations aimed at building the brand's equity during a time of change.
Tools/Skills Used
- Microsoft Word
- Adobe Photoshop
- Microsoft Excel
- Content writing/editing
- Marketing research & analysis
- Visual information design
- Typography
- Color theory
- Page layout design
