Portfolio Details Cooper Medical School of Rowan University Billboard

Billboard created to raise awareness of the Cooper Medical School of Rowan University in the months leading to the start of its innaugural class. The messaging was designed to highlight CMSRU's focus on the eight couties in southern New Jersey and position the fledgling medical school as a viable and preferred option for NJ residents who otherwise hop across the river to Pennsylvania medical centers. This billboard was located on the eastbound side of the Ben Franklin Bridge, connecting Philadelphia to Camden.