Portfolio Details TRIMSPA Billboard

TRIMSPA's first billboard featuring Anna Nicole Smith in her initial post-weight-loss campaign for the diet pill maker. Also the first creative featuring TRIMSPA's new logo. This initial iteration of the logo was later amended to be moderately thicker for increased readability at greater distance and speed (i.e., on a Nascar race car). This collaged billboard appeared on the New York side exit of the Lincoln Tunnel.